Freight-IQ Issue #6

In this issue:

If you're responsible for your company's logistics, you've probably had this experience:

Your phone rings. An email lands in your inbox. A LinkedIn message appears.

The conversation usually starts the same way:

"We have great rates."

"We have excellent service."

"We'd love the opportunity to quote your freight."

By the end of the week, you've heard the same message from several different logistics providers.

So how do you choose?

By Supply Chain 24/7 Staff

Consumers are embracing brands that sell across more online channels, but they quickly lose patience when the shopping experience isn't consistent, according to new research from Radial. Among the survey's biggest findings, shoppers were more than twice as likely to report delayed or inconsistent deliveries from TikTok Shop than from Amazon or Walmart Marketplace.

Some of the best businesses don't begin in a boardroom.

They begin with frustration.

For the founder of WareMatch, the idea wasn't born from wanting to create another software platform. It came from years of coordinating freight and warehousing while asking a simple question:

"Why is finding the right warehouse so difficult?"

While transportation pricing has become increasingly transparent over the years, warehousing remains one of the most complex and fragmented areas of logistics. Every project is different. Every facility offers unique capabilities. Pricing structures vary widely, and comparing providers often feels like comparing apples to oranges.

After speaking with countless businesses across the industry, one thing became clear: everyone was searching for warehouse space differently, and no one seemed to have a reliable, standardized way to evaluate providers.

That realization became the foundation for WareMatch.

By Business Dad

The biggest lesson I learned in business? Leadership isn’t about power, it’s about serving others.

When I started my first company, I had no real understanding of what leadership truly meant. To me, it was simple: tell people what to do, how to do it, and expect flawless results. If mistakes were made, my first instinct was frustration, even anger.

Looking back, that approach cost me dearly. I lost talented employees. I lost sales. I lost growth. Most importantly, I lost trust. My leadership style wasn’t building people up, it was breaking them down. And when your team isn’t thriving, neither is your business.

Fast forward a few years later, everything changed.

I was watching the first Undercover Billionaire, where the challenge was to start with almost nothing, just $1,000, and attempt to build a million-dollar business again. What fascinated me wasn’t the hustle or the business strategies, it was how the entrepreneur interacted with the people around him. He spoke about his leadership style: servant leadership.

That phrase hit me like a lightning bolt. For the first time, I realized leadership isn’t about command, it’s about service. It’s about putting your team first, empowering them to succeed, and recognizing that your role as a leader is to lift others, not just drive results.

That moment reshaped my entire outlook on business, life and leadership…

By Daria Horelova

Logistics execution is evolving from a model that optimizes first and then executes to a continuous cycle of sensing, deciding, and acting during operations. In 2026, vendors are expected to increasingly describe AI agents as software components embedded directly into execution systems, such as Warehouse Management Systems (WMS), Transportation Management Systems (TMS), and control towers. These AI agents will monitor live signals, diagnose issues, propose actions, and, in certain approved situations, implement changes rather than merely providing recommendations.

Recent deployments illustrate the importance of distinguishing AI capabilities. A unified AI agent developed by Lenovo, which has improved logistics accuracy by 30% and can identify disruptions up to two weeks in advance. This demonstrates a shift from periodic planning to continuous orchestration. 

If logistics has ever cost your business time, money, or trust…
It might be time to approach it differently.

Reply to this email, we’re listening.

Until next time,

The Freight-IQ Team

Do you have knowledge or expertise you want to share? We want to hear from you.

Did you find us through a web link or a friend? Subscribe to get our newsletter delivered to your inbox.