Freight-IQ Issue #4

In this issue:

There was a time when choosing a logistics provider was mostly about two things: price and equipment.

Who had the lower rate?
Who had the bigger fleet?
Who could promise the fastest delivery window?

And for years, that was enough.

But the modern business environment has changed dramatically, while much of the logistics industry is still operating by yesterday’s standards.

Today, businesses move faster. Customers expect more. Timelines are tighter. Margins are thinner. And in a world where people can track almost everything in real time, patience for uncertainty has nearly disappeared.

By Supply Chain 247

Kelly Martinez has spent decades in logistics, helping grow businesses through acquisitions and major shifts in global shipping. Today, as President of ePost Global, she is navigating another volatile period shaped by tariffs and changing customer demands. In this Women in Supply Chain Q&A, Martinez discusses leadership, entrepreneurship and how the logistics business has evolved over the years.

One of the most dangerous ideas in modern business is the belief that growth is the result of doing more.

More products. More services. More meetings. More initiatives. More everything.

It's a belief so deeply embedded in entrepreneurial culture that few people ever stop to question it.

Yet if I were standing in front of a room filled with business owners today, I would argue that the opposite is often true.

Every company begins with an idea.

The idea for Ship Ahoy Logistics began with a question.

After spending more than twenty years working in the logistics industry, building relationships, solving problems, and helping businesses navigate the complexities of moving freight, John Soso, Co-Founder and President, was asked a simple question:

"Have you ever thought about starting your own logistics company?"

For most people, it might have been a passing conversation.

But for him, it became a defining moment.

By Daria Horelova

What if you could help a driver avoid costly mistakes? This question captures the promise of telematics in fleet safety. Driver safety remains a top concern in logistics and transport; accidents are not only dangerous to people but also extremely costly in terms of vehicle damage, delivery disruptions, and insurance. Traditionally, safety training relied on manual reports or incident reviews conducted after problems occurred. A manager may discover a driver’s risky behavior only after a complaint is made or an accident investigation begins. By that time, the damage had already occurred.

If logistics has ever cost your business time, money, or trust…
It might be time to approach it differently.

Reply to this email, we’re listening.

Until next time,

The Freight-IQ Team

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